That’s Not So Vogue

April 27, 2008 at 6:00 pm | Posted in Uncategorized | Leave a comment
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This will be my tenth post and my last required post for my PR Online class. Blogging has been a great learning tool, and I really hope to jump back into it–if not on this blog then on another. But for now, how about Teen Vogue?

Starting Monday, the Teen Vogue fitness messageboard will be removed from the magazine’s site. The decision was made when the editors saw “the alarming number of posts regarding eating disorders over the past few months.”

Rachel Richardson (The F-Word) called the site a “psueudo pro-ana.” Richardson’s definition of a pro-ana/mia:

“These sites promote eating disorders as a ‘lifestyle choice,’ not diseases, and do not encourage recovery from these conditions.”

The issue of pro-ana/mia sites has been floating around the news(particularly in France)and blogoshpere for a while.  Richardson and Jezebel criticized Teen Vogue last fall for its similarity to the weight-obsessed pro-ana/mia sites.

From a PR standpoint:

Good call ending this. This type of community could damage the image of the publication. But just pulling it is not enough. Vogue is sweeping the problem under the rug. These girls need help.

“I also love the feeling of hunger. I feel so clean and light and empty.”

See what I mean?

After Vogue announced it was shutting down the forum, one of the users, Chloe9, commented:

“perhaps the next step is to reform your magazine, which is CAUSING all this body anxiety…teenvogue doesn’t want to be held accountable for the state of the fitness forum, but removing it isn’t the best solution.  this is a magazine geare toward teens, and their mission should be to HELP them.  not pretend eating disorders don’t exist so as to shirk all responsibility.”

Well said, Chloe9.

Perhaps an image overhaul is needed at Teen Vogue. Obviously its audience is interested in the subject, and theses young girls need somewhere to turn to with professional advice on living healthy.

I see Vogue as the premier publication for high-fashion and beauty, not a health and fitness publication. But with the controversey surrounding super-skinny supermodels, a fitness push would set this magazine above the rest on a whole new level.


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