Starbucks- nonfat faux pas?

February 11, 2008 at 1:14 pm | Posted in Uncategorized | 3 Comments
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starbucks-logo.gifmary-kate-and-ashley.gifSomething happens to me when I pass the little brown and white building on the corner of Lincoln and Main streets in Kent, Ohio—the home to Starbucks.

I forget my New Year’s resolution to spend money wisely, forget that I have to be somewhere in five minutes, and I find myself standing in the line to pay four dollars and some odd change for a grande nonfat Cinnamon Dolce Latte, with the occasional extra shot of espresso.

starbucks-logo.gifstarbucks-logo.gifSo like many other Starbucks’ customers I was pleased to hear about the Skinny Platform, introduced this January. The Skinny Platform is comprised of three nonfat lattes made with sugar-free syrup. The perk is easy ordering for customers wanting to skip the extra calories.

mary-kate.jpgWhile wishing I had a latte on my early morning commute, I got to thinking about the Skinny Platform. Something  about “skinny” being used for a food product bothered me. I couldn’t help but picture tabloid magazines labeling high-profile celebrities as “super skinny,” with a chilling photo of a frail, young celebrity. Remember the Mary-Kate Olsen eating disorder days?

Is there a better name Starbucks could have chosen other than “skinny?” My brainstorming didn’t bring me to anything much better, but hey, I’m a student and Starbucks probably dishes out the big bucks for experienced PR people. I’m sure they there are some really creative minds somewhere in the mix.            

Most people overlooked the Skinny thing—a few remarks on blogs here and there. One angry barista gave her opinion on the Skinny Platform. She says that, “Without question, people will be leaping at the opportunity to file a lawsuit against the Starbucks Corporation for discrimination.” A month has passed since the Skinny took the spotlight and I couldn’t find any lawsuits as of yet.

 I don’t like the Skinny Platform, but I won’t lose sleep over it, and I won’t jump on the Starbucks-hating bandwagon.

So if I am:

  • Mildly offended by the Skinny Platform
  • Too poor to buy Starbucks
  • Too busy to stop and order it 

Why will I continue to drink it? 

I will continue to drink it because Starbucks does a good job of catering to its customers. Starbucks gave me free music downloads this fall.  The baristas never mess up my drinks. It offers nonfat options and a cozy atmosphere.

And you know what? The employees are really, genuinely nice to me.  It goes to show how Starbucks has done a good job of establishing relationships with its customers. It is allowed to make me a little angry, and I’ll keep going back.

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